Pulse Marketing's 'Fake Brand' Campaign Exposes Marketing Pitfalls and the Need for Strategy

Pulse Marketing has launched a bold and unconventional campaign to demonstrate the dangers of executing creative marketing ideas without a solid strategic foundation.   The campaign, designed as a social experiment, introduced a fictional makeup brand named ‘…
Donald Hodkiewicz VM · 2 days ago · 2 minutes read


Pernod Ricard Nigeria Unveils Festive Spirit with Inspiring Initiatives

A Season of Creativity and Collaboration

Pernod Ricard Nigeria is bringing unparalleled creativity to the festive season with Maison Martell, an immersive space dedicated to the legendary cognac, and Jameson Yard, a creative hub for Irish whiskey enthusiasts. Both venues offer exceptional platforms for artistic expression and collaborative projects.

Sustainability Meets Festivity

In line with its commitment to sustainability, Pernod Ricard Nigeria has introduced the enchanting Lagos Upcycled Bottle Christmas Tree, constructed from 2,500 recycled Jameson bottles. This eco-friendly masterpiece serves as a reminder of the company's dedication to responsible consumption and serves as the centerpiece of a 12-day celebration.

Appreciation for Stakeholders

"The festive season epitomizes love, peace, and tolerance," said Michael Ehindero, Managing Director of Pernod Ricard Nigeria. "We express our heartfelt gratitude to our customers and partners for their unwavering support. Enjoy this joyous time with our premium range of brands."

Driving Sustainability Through Four Pillars

"At Pernod Ricard Nigeria, sustainability is at the core of everything we do," Ehindero emphasized. "Our four pillars of Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting drive innovation, brand differentiation, and community engagement.

About Pernod Ricard Nigeria

Established in 2012, Pernod Ricard Nigeria is a cornerstone of the global Pernod Ricard Group, renowned for its iconic spirit and wine brands. The company's commitment to empowering employees, inclusive culture, and environmental sustainability continues to shape its operations and inspire festive celebrations.