Complete 2025 Small Business Marketing Statistics Guide

Small Business Growth Statistics

Small business growth is thriving, with 400 million small and medium-sized businesses operating globally (Luisa Zhou).

This significant increase since the end of 2023 (358 million) shows the rapid expansion of the small business sector.

The impact of these businesses is staggering:

• Represent 90% of all companies worldwide (World Bank)
• Generate nearly 70% of global GDP (Whop)
• Contribute up to 40% of national income in emerging economies (Whop)
• Create 70% of all jobs globally (World Bank)
• Account for 80% of job creation in emerging economies and 66% of business employment in advanced economies (Whop)

Search Engine Optimization (SEO) Statistics

Search Intent: What Are People Searching For?

In a recent study, Google revealed that 52% of searches conducted on their platform are informational, rather than commercial or transactional.

Local Search: How Are People Finding Nearby Businesses?

Approximately 80% of consumers use search engines to find local information, with 46% of monthly Google searches having local intent.

Mobile Search: Where Are Your Customers Looking?

63.38% of global web traffic comes from mobile devices and a staggering 87% of smartphone owners use a search engine daily. 57% of local search queries come from mobile devices or tablets.

Content Marketing Statistics for 2025

Organic search and referral traffic is the largest and most effective source of marketing ROI for brands, regardless of industry.

According to Engati, 88% of marketers believe content marketing is critical to their success.

Social Media Marketing: Hotter Than Ever

With 256 million new users joining social media platforms in the past year, that's 8.1 new users every second. The average person now spends 145 minutes daily on social media (Statista), and over 90% of brands have embraced social media marketing (Engati).

Consumer behavior on these platforms is influencing shopping trends:

• 54% of internet users turn to social media to research products and services
• 76% have purchased something they saw on social media
• 49% of Gen Z TikTok users have made purchases through the platform

Social Selling: The Future of Shopping Is Social

Social commerce revenues might exceed $1.2 trillion by 2024, with a potential climb to $6.2 trillion by 2030 (Statista). Already, more than half of American consumers (53%) buy through social media weekly.

The power of influence keeps growing:

• 84.8% of marketers saw influencer marketing as effective for their campaigns
• 21% of social media users aged 18-54 buy what influencers recommend
• Companies using social selling are 51% more likely to hit their sales goals

Blog Content: What Are The Numbers Telling Us?

Blogs make up nearly a third of all websites - there are 600 million blogs across 1.9 billion websites worldwide, with 7.5 million new posts published every day (MasterBlogging).

For businesses, these numbers matter: adding a blog to your website can increase visitors by 55%, and 70% of people prefer getting information from blogs over traditional advertisements.

Video Marketing: What's Capturing Attention in 2025?

A staggering 91% of businesses now use video as a marketing tool, and 98% of marketers say it's become integral to their strategies (Lemonlight). 45% of marketers report videos as their best-performing content.

Email Marketing: The Marketing Channel That Keeps Delivering

Heading toward 4.73 billion email users by 2026 (Statista), and 87% of marketing leaders call email critical to their company's success (Litmus). Email marketing generates an impressive $40 ROI for every dollar spent (Omnisend).

60% of consumers have purchased from promotional emails and 86% want to hear from businesses they frequent.

Podcast Marketing: What The Numbers Show

Podcast audiences keep growing, with listeners increasing from 506.9 million in 2023 to 546.7 million in 2024 (Notta). 59% of people aged 12-34 are monthly podcast listeners, with 43% tuning in weekly.

U.S. podcast ad spending is expected to hit $2.38B in 2025.

Lead Generation & Nurturing Statistics for 2025

91% of marketers name lead generation as their top goal (Rule Analytics). 85% of marketers say customers expect tailored experiences and 75% believe personalization drives sales and repeat business.

89% of marketers rely on email marketing for lead generation and Tuesdays prove to be the most effective day for cold outreach.

67% of marketers use content marketing for leads, and companies posting 15+ monthly blogs average 1,200 new leads monthly.

Paid Marketing Statistics for 2025

While 65% of people click on search ads when shopping, just 40% of small businesses tap into this opportunity.

Google Ads generated $224 billion in revenue in 2024, but CPCs jumped by 19%, showing just how competitive it's getting.

Meta Platform's revenue has grown steadily: with ad spend from businesses growing from $116.60 billion in 2022 to $156.22 billion in 2024. 93% of social media marketers choose Facebook ads, 73% put their money on Instagram. 54% rate Facebook ads as "very effective" for sales.

AI in Marketing: How Are Businesses Really Using It?

89% of marketers now use generative AI tools (Content Marketing Institute), with small businesses keeping pace - 67% are already using AI for content marketing or SEO (Semrush). 86% of marketers save 1+ hours daily on creative tasks, 85% report improved content quality, and 84% note enhanced content creation efficiency.

Moving Forward: Your Marketing Action Plan

With the right marketing strategies and the help of tools like Thrive Suite, you can turn these insights into action and give your business a significant competitive edge in 2025.